DwayneHalstead_Resume.pdf

About Me

Results-driven Email Marketing Specialist and Content Editor with 2+ years of experience developing, editing, and optimizing digital content across multiple channels. Proven ability to enhance brand voice, improve audience engagement, and increase campaign performance through segmentation, list management, A/B testing, and data-driven copy optimization. Skilled in content strategy, campaign execution, deliverability best practices, and performance analytics. Strong attention to detail with expertise in editing for clarity, accuracy, and consistency, while collaborating cross-functionally to drive measurable marketing results.

Email Projects


Grammarly Promotional Email

Grammarly.png

Developed with MJML framework

Postable Transactional Email

Postable Transactional Email - Figma.png

Developed with Figma

Crocs Transactional Email

Screenshot 2026-03-03 at 8.53.54 PM.png

Developed with MJML framework

Crocs Promotional Email

Crocs Promotional Email - Figma.png

Developed with Figma

Betting Hero Newsletter Email

Newsletter Template.png

Developed with MJML framework

YouTube Promotional Email

YouTube Premium Newsletter - Figma.png

Developed with Figma

ActiveCampaign Automations

Welcome Flow

Welcome Flow - ActiveCampaign.png

Abandoned Cart

Abandoned Cart  - ActiveCampaign.png

Re-Engagement Flow

Re-Engagement Flow - ActiveCampaign.png

Post-Purchase Flow

Post-Purchase Flow  - ActiveCampaign.png

Klaviyo Segments

30 Day Engaged

30 Day Engaged - Segment.png

Core Engaged

Core Engaged - Segment.png

Core Supression

Core Suppression - Segment.png

Inactive Subscribers

Inactive Subscribers - Segment.png

Content Editor Projects


shopify logo.webp

wordpress logo.webp

Shopify

Artivyn Collective

WordPress

Artivyn Collective